For many entrepreneurs, raising capital is a necessary step toward building and scaling a successful business. However, raising capital isn’t just about convincing investors of your company’s potential—it’s also about navigating a complex web of federal and state securities laws. Failing to adhere to these regulations can result in serious consequences, ranging from penalties and rescission rights for investors to long-term barriers that impede your ability to raise funds down the road.

This guide breaks down the do’s and don’ts of raising capital, leveraging insights from my experience as both a securities lawyer and a founder who has navigated the capital-raising landscape. It’s designed to help you understand what to expect, how to prepare, and how to avoid common legal pitfalls, ensuring that your fundraising journey is both successful and compliant.

The Fundamentals: Know What You’re Selling

Before you set out to raise capital, it’s crucial to recognize that issuing equity or convertible debt to investors is considered selling a security. This means your company is subject to the Securities Act of 1933 (the “Securities Act”) and a host of state-level “Blue Sky Laws.” Whether you’re offering common stock, preferred stock, SAFEs (Simple Agreements for Future Equity), or convertible notes, these instruments all fall under the broad definition of a security. Consequently, each issuance must comply with either federal registration requirements or an appropriate exemption.

Common Pitfalls to Avoid

Let’s dive into some of the most common pitfalls that startups encounter during fundraising and how you can sidestep them.

1. Believing Friends and Family Exemptions Exist

There’s a common misconception that selling shares to friends and family members is exempt from securities regulations. This is false. Even a small number of investors who are close personal connections can trigger compliance requirements. Make sure to consider applicable exemptions such as Rule 506(b) of Regulation D, which allows for offerings to accredited investors without extensive disclosure requirements, or consult with legal counsel to find a suitable exemption.

2. Not Understanding What Constitutes a Security

Many founders incorrectly assume that only equity offerings fall under securities laws. In reality, even debt instruments—such as convertible promissory notes—can be considered securities if they don’t have fixed repayment terms or are contingent upon business performance. If in doubt, treat every capital-raising instrument as a security and seek proper compliance guidance.

3. Ignoring State “Blue Sky” Laws

Complying with federal law isn’t enough; you must also adhere to state-level regulations. Rule 506 of Regulation D provides preemption of some state laws but still requires issuers to file a Form D and pay fees in the states where investors reside. Non-compliance with Blue Sky Laws can lead to hefty fines and prohibit the ability to raise additional capital in certain states.

4. Failure to Comply with Anti-Fraud Provisions

The anti-fraud provisions of Rule 10b-5 of the Securities Exchange Act of 1934 require you to disclose all material information to prospective investors. Misleading statements or omissions—whether intentional or accidental—can lead to serious legal liabilities, including rescission rights for investors and potential civil and criminal penalties.

The CAPITAL Framework for a Successful Raise

To simplify the process, I’ve developed a comprehensive framework to ensure your business is legally and strategically prepared before approaching investors. Remember these key principles using the acronym CAPITAL:

C – Cap Tables and Financials: Full Transparency

Investors expect a well-maintained cap table that clearly reflects ownership, equity classes, and any pre-existing agreements. Similarly, have your financials ready to showcase the health of your business. Transparency here builds trust and credibility.

A – Amount Needed: Strategic Calculations

Have a precise understanding of how much capital you need to reach your next milestone. A well-calculated “runway” (typically 12-18 months of operational funding) will help you avoid over-raising and excessive dilution.

P – Plan for Proceeds: Allocation and Impact

Investors want to know not just how much you’re raising, but how those funds will be deployed. Detail your spending plan to show how each dollar will drive growth, whether it’s through product development, marketing, or hiring.

I – Investor Strategy: Value Beyond Capital

Seek investors who bring more than just money to the table. Experienced investors can provide mentorship, industry connections, and strategic guidance. Focus your efforts on those who understand your market and can actively contribute to your success.

T – Time and Resources: Full Commitment

Raising capital requires a substantial time commitment from senior leadership. Be prepared to allocate time and resources to the process, while keeping your team focused on day-to-day operations.

A – Advisors: The Right Legal and Financial Expertise

Engage legal and financial advisors early in the process to navigate compliance and structure your offering effectively. A seasoned attorney can ensure you meet both federal and state requirements, while an experienced accountant can ensure your financials are accurate and compelling.

L – Long-term Vision: Consider the Exit Strategy

Investors will want to know how they will eventually realize returns on their investment. Be prepared to discuss your long-term vision and potential exit strategies, whether it’s an acquisition, IPO, or buyback.

The Do’s and Don’ts of Raising Capital

Do’s

1. DO Know Your Exemptions
   Familiarize yourself with available exemptions such as Regulation D, Regulation A+, or Regulation Crowdfunding. Choose the right exemption based on your business model, investor profile, and fundraising goals.

2. DO Prepare for Due Diligence
   Investors will scrutinize every aspect of your business. Have your legal, financial, and operational documents organized and ready to share.

3. DO Stay Honest and Transparent
   Always provide accurate information and be upfront about risks. Misrepresentations or omissions can lead to liability under anti-fraud provisions.

4. DO Regularly Update Your Cap Table
   Maintain an accurate cap table that reflects changes in ownership and any equity grants or issuances. This will simplify future rounds and avoid disputes with investors.

5. DO Monitor Blue Sky Filings
   Even if your offering qualifies for federal exemptions, ensure compliance with state-level Blue Sky Laws by filing necessary documents in each state where investors reside.

Don’ts

1. DON’T Rely on Oral Agreements
   Document everything in writing—from investor commitments to terms of issuance—to avoid misunderstandings and enforceability issues down the line.

2. DON’T Forget to Verify Accredited Investor Status
   If you’re raising under Rule 506(c), you must take reasonable steps to verify the accredited status of each investor. This could include reviewing tax returns, W-2s, or other documentation.

3. DON’T Assume Exemptions Cover All Bases
   While an exemption may shield you from registration, it does not protect against fraud or misrepresentations. Be diligent in providing full disclosures.

4. DON’T Use Random Template Documents
   Consult a lawyer. Do not attempt to use legal documents you find online without seeking expert guidance. The stakes are too high to guess on this.

5. DON’T Take Shortcuts on Legal Compliance
   Skipping compliance steps to expedite fundraising can result in severe penalties, investor rescission rights, and damage to your reputation.

Conclusion

Raising capital is a critical step in any startup’s journey, but it’s not without its risks. Understanding the securities law framework and preparing your business to comply with federal and state regulations will set you up for a successful raise while minimizing legal exposure. By following the CAPITAL framework and avoiding common pitfalls, you can confidently navigate the fundraising process and secure the capital you need to take your business to the next level.

If you have questions about compliance or want help structuring your next raise, feel free to reach out. My team and I are here to guide you every step of the way, ensuring that your capital-raising journey is as smooth and successful as possible.

* * *

Attorney Advertising—Anderson P.C. is a U.S. law firm and provides this information as a service to clients, prospective clients, and other friends for educational purposes only. It should not be construed or relied on as legal advice or to create a lawyer-client relationship.

Anderson P.C. is a boutique law firm dedicated to defending clients in government investigations and securities enforcement actions initiated by the SEC, FINRA, DOJ, and other regulatory bodies. We provide focused, strategic counsel and regulatory guidance across the full spectrum of federal laws and regulations affecting broker-dealers, investment advisers, banks, asset managers, private funds, public companies, senior executives, and digital assets. Our deep expertise allows us to navigate complex legal challenges and deliver results-driven solutions tailored to our clients' unique needs.

If you have any questions or need legal assistance related to government investigations, securities enforcement actions, or regulatory compliance, please don't hesitate to contact us. Our team at Anderson P.C. is here to provide the expert guidance and support you need to navigate these complex challenges.